Expertise

Next To Doing The Right Thing, The Most Important Thing Is To Let People Know You Are Doing The Right Thing. ~John D. Rockefeller

I enjoy applying my communications and outreach expertise to projects and programs aimed at improving communities and empowering people; particularly in the areas of health equity, sustainable environments, economic opportunity, educational opportunity, and other issues of social justice.  My overall vision is to create tangible social change through communications and outreach campaigns that inform, engage, and inspire. Additionally, I seek to support women, minority, and veteran owned small businesses with their public relations efforts. 

My philosophy is that measurable and lasting change can be achieved by developing action-oriented, culturally relevant concepts, content and messages. By applying the latest communications tools and technologies, I can create integrated strategies that deliver real results, reach more people and become a force for positive, sustainable change that benefits individuals, communities, and the world.

I believe that an integrated approach results in successful communication. I am able to coordinate outreach programs that target a variety of diverse audiences and I specialize in typically underserved/hard to reach populations, ensuring that the appropriate message is delivered, in the proper context, through the right channels resulting in two-way flows of information and greater engagement.

I have significant expertise in developing and producing unique and innovative events such as conferences, workshops, seminars, and other forums that meet the education, awareness building and networking needs of target audiences.

Strategic Communications

  • Community Outreach and Engagement Strategies

  • Issue Framing and Messaging

  • Advocacy and Public Policy Strategy Development

  • Development and Implementation of Awareness and Educational Campaigns/Programs

  • Branding

  • Strategic Storytelling 

  • Internal Communications

Media Relations

  • Blogger Outreach

  • Media Training

  • Earned and paid media planning and execution

  • Media List Development

  • Press Releases

Digital Media

  • Social Media Strategy Development and Implementation (Message and Content Development, Marketing, Monitoring, Analysis and Measurement)

  • Social Media Coaching

  • Website Development

Event Production and Management

  • Concept and Program Development

  • Site Selection and Contract Negotiation

  • Sponsorship Sales and Management

  • Online Registration Management

  • Speaker Management

  • On-Site Management and Logistical Support

  • Marketing and Promotion